We’re pleased to share the latest article authored by UniCourt CEO, Josh Blandi, that was published in Legal Business World. Josh’s article, Powering Business Development with Court Data, details how business development professionals in law firms and litigation support companies are already using court data to enhance their business development efforts. Josh also discusses in his article how business development teams can leverage the latest in legal technology to automate lead generation, saving time and money in the process.
Here below is an excerpt from the introduction of Josh’s article:
The business of law hinges on successful business development efforts. To run a successful legal business, whether it’s a traditional law firm, litigation support company, or even a legal tech startup, access to accurate data is critical for business development and fundamental for streamlining basic processes.
Court data contains a treasure trove of information that legal professionals can leverage for business development purposes. When business development teams access reliable, structured court data, they can automate the process of generating new leads and opportunities. This not only saves them time, but also creates a targeted approach that increases the productivity and efficacy of sales efforts within legal businesses.
In this article, we will discuss how legal professionals are already using court data to enhance business development efforts within both law firms and litigation support companies. We will also detail the ways that business development teams can automate the process of finding new leads by taking full advantage of cutting-edge legal technologies.
Automating Lead Generation
Business development professionals committed to garnering new leads benefit from automating lead generation through automated search tools. At its core, an automated search allows pulling all newly filed cases (or for a specific time frame) for a particular practice area or involving certain clients by inputting search terms or triggers. The search engine will then automatically run on a daily basis and generate new search results.
You can read the full article here on the Legal Business World.