Am Law Interviews from UniCourt’s Virtual Lunch Series with Ari Kaplan
Data has been widely talked about as the “oil” fueling continued growth in the digital age, and with the most recent wave of AI taking an even greater foothold across the business of law, data has become an even more important propellant for driving forward growth in the legal industry.
To highlight how leading Am Law firms are using data for business development and marketing to power their own growth in a crowded legal field, UniCourt sponsored Ari Kaplan’s August 2023 Virtual Lunch with a series on Fueling Firm Growth.
Am Law Interviews with Marketing & Business Development Leaders
Throughout the month of August, Ari Kaplan conducted five excellent interviews with chief marketing officers (CMOs), chief marketing and business development officers (CMBDOs), and other senior leaders at Am Law firms to uncover how they were leveraging data within their firms to win business from current and prospective clients and drive revenue growth.
Fortunately, for those who weren’t able to attend these sessions live, we recorded the full-length interviews and have hosted them here on our blog as well as on UniCourt’s YouTube Channel, so you don’t miss out on any of the fabulous insights from the guests during our series on Fueling Firm Growth.
Interview with Amy Shepherd, Chief Marketing & Business Development Officer at Ballard Spahr LLP
Interview with Iris J. Jones, Chief Marketing & Client Development Officer at Akerman LLP
Rebecca Wissler, Director of Business Development at Bryan Cave Leighton Paisner LLP
Jay Abrenica, Director of Business Development and Marketing at Sidley Austin LLP
Adam Severson, Chief Marketing & Business Development Officer at Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Industry Insights from Am Law CMOs
Want to learn more about how law firms who are ahead of the curve are leveraging data to win more business from their clients and prospects?
Download the industry report UniCourt partnered with Baretz+Brunelle to produce: Marching Toward Data-Driven Business Development: Industry Insights from Am Law CMOs.
This report features insightful perspectives from 17 CMOs, CMBDOs, and other members of the C-Suite responsible for business development at leading firms, including Adam Severson, Amy Shepherd, and Iris Jones, on how their firms are leveraging data to proactively win new business and fuel firm growth.