As law firms look to differentiate in a competitive marketplace and drive continued revenue growth, they are increasingly turning to outside data sources to identify new opportunities and win business from existing and prospective clients.

To better understand how law firms are using data for business development and marketing, UniCourt commissioned Baretz+Brunelle’s New Law team, co-led by Brad Blickstein, to conduct independent research and develop this report, Marching Toward Data-Driven Business Development: Industry Insights from Am Law CMOs.

This report was developed from extensive interviews with 17 chief marketing officers, chief marketing and business development officers, and other members of the C-Suite responsible for business development at leading firms, including Akin Gump, BakerHostetler, Cooley, Paul Weiss, Perkins Coie, and Wilson Sonsini.