UniCourt & Baretz+Brunelle Host Webinar on Industry Insights from Am Law CMOs

on Topics: Legal Data API | News

UniCourt & Baretz+Brunelle Host Webinar on Industry Insights from Am Law CMOs

Among Am Law firms, there has been an ongoing, concerted effort for some time toward becoming more data-centric and data-driven. This has led many forward-thinking law firms to hire data scientists to use data for making better decisions about pricing, building better processes, predicting outcomes more effectively, and increasingly for marketing and business development. 

To provide valuable insights about one of the core use cases for the UniCourt Enterprise API, law firm business development, we partnered with Baretz+Brunelle’s New Law team to conduct research on how Am Law firms are using data to win business from both existing and new clients and commissioned the report, “Marching Toward Data-Driven Business Development: Industry Insights from Am Law CMOs.”

Download your free copy of the report

About the Report

In developing this report, Baretz+Brunelle’s New Law team, co-led by Brad Blickstein, interviewed members of the C-Suite at leading Am Law firms, including mostly chief marketing officers and chief marketing and business development officers, as well as a chief marketing and client development officer and a chief operating officer. 

Throughout the interviews, which took place over Zoom from April to June 2023, Brad and his team asked the interviewees about the state of their use of both internal and external data sources across the business development function. They presented a series of yes/no questions to the interviewees and followed up by asking for additional clarity into each question to uncover further insights. 

Here is the full list of firms and participants included in our research. 

AkermanIris JonesChief Marketing & Client Development Officer
Akin GumpShade VaughnChief Marketing & Business Development Officer
Baker DonelsonAdam SeversonChief Marketing & Business Development Officer
BakerHostetlerDespina KartsonChief Marketing Officer
Ballard SpahrAmy ShepherdChief Marketing & Business Development Officer
Burr & FormanKathryn WhitakerChief Marketing Officer
CooleyNancy KostakosChief Marketing Officer
Gordon ReesHeather ShearerChief Marketing Officer
Jackson LewisBob RobertsonChief Marketing Officer
Lewis RocaLisa SimonChief Marketing & Business Development Officer
Morris, Manning & MartinKate PearchChief Marketing & Business Development Officer
Paul WeissLuke FerrandinoChief Marketing Officer
Perkins CoieDeborah RuffinsChief Marketing Officer
Pryor CashmanMike Mellorformer Chief Marketing & Business Development Officer
Saul EwingKelly Breslin EnacheChief Marketing Officer
Selendy Gay ElsbergJosette Rodriguez- WinogradChief Operating Officer
Wilson SonsiniJohn BrownChief Marketing Officer

Thank you to all of the participants and firms who were a part of this research. Their insights and inputs were critical to this first-of-its-kind report. 

Upcoming UniCourt & Baretz+Brunelle Webinar

When legal professionals managing marketing and business development responsibilities within law firms better understand how they can leverage automated legal data capture and normalization, they can find better ways to differentiate from their peers, compete in the legal marketplace, and fulfill their mission.  

To help law firm marketers and business developers take advantage of the report, UniCourt and Baretz+Brunelle are hosting a webinar on October 3rd, 2023 from 2 to 3PM EST to share our findings and provide additional insights. 

What We’ll Cover

In this webinar, we’ll provide attendees with:

  • A deep understanding of the report’s five key findings
  • Insights from experts on how their firms use outside data
  • Strategies for more data-driven business development
  • An expanded version of The Law Firm Business Development Data Maturity Model

Webinar Panelists

custom photo of speaker
Nancy Kostakos
Chief Marketing Officer

custom photo of speaker
Amy Shepherd
Chief Marketing and Business Development Officer
Ballard Spahr

custom photo of speaker
Jeff Cox
Director of Content

custom photo of speaker
Brad Blickstein
Partner and Co-Head, NewLaw

How to Register

To register for this Zoom webinar on October 3rd, 2023 from 2 to 3PM EST, use the hyperlink below, enter your contact information, and click the “Register” button.

We look forward to seeing you there!

Register for the Webinar