UniCourt & Baretz+Brunelle Host Webinar on Industry Insights from Am Law CMOs
Among Am Law firms, there has been an ongoing, concerted effort for some time toward becoming more data-centric and data-driven. This has led many forward-thinking law firms to hire data scientists to use data for making better decisions about pricing, building better processes, predicting outcomes more effectively, and increasingly for marketing and business development.
To provide valuable insights about one of the core use cases for the UniCourt Enterprise API, law firm business development, we partnered with Baretz+Brunelle’s New Law team to conduct research on how Am Law firms are using data to win business from both existing and new clients and commissioned the report, “Marching Toward Data-Driven Business Development: Industry Insights from Am Law CMOs.”
About the Report
In developing this report, Baretz+Brunelle’s New Law team, co-led by Brad Blickstein, interviewed members of the C-Suite at leading Am Law firms, including mostly chief marketing officers and chief marketing and business development officers, as well as a chief marketing and client development officer and a chief operating officer.
Throughout the interviews, which took place over Zoom from April to June 2023, Brad and his team asked the interviewees about the state of their use of both internal and external data sources across the business development function. They presented a series of yes/no questions to the interviewees and followed up by asking for additional clarity into each question to uncover further insights.
Here is the full list of firms and participants included in our research.
|Akerman||Iris Jones||Chief Marketing & Client Development Officer|
|Akin Gump||Shade Vaughn||Chief Marketing & Business Development Officer|
|Baker Donelson||Adam Severson||Chief Marketing & Business Development Officer|
|BakerHostetler||Despina Kartson||Chief Marketing Officer|
|Ballard Spahr||Amy Shepherd||Chief Marketing & Business Development Officer|
|Burr & Forman||Kathryn Whitaker||Chief Marketing Officer|
|Cooley||Nancy Kostakos||Chief Marketing Officer|
|Gordon Rees||Heather Shearer||Chief Marketing Officer|
|Jackson Lewis||Bob Robertson||Chief Marketing Officer|
|Lewis Roca||Lisa Simon||Chief Marketing & Business Development Officer|
|Morris, Manning & Martin||Kate Pearch||Chief Marketing & Business Development Officer|
|Paul Weiss||Luke Ferrandino||Chief Marketing Officer|
|Perkins Coie||Deborah Ruffins||Chief Marketing Officer|
|Pryor Cashman||Mike Mellor||former Chief Marketing & Business Development Officer|
|Saul Ewing||Kelly Breslin Enache||Chief Marketing Officer|
|Selendy Gay Elsberg||Josette Rodriguez- Winograd||Chief Operating Officer|
|Wilson Sonsini||John Brown||Chief Marketing Officer|
Thank you to all of the participants and firms who were a part of this research. Their insights and inputs were critical to this first-of-its-kind report.
Upcoming UniCourt & Baretz+Brunelle Webinar
When legal professionals managing marketing and business development responsibilities within law firms better understand how they can leverage automated legal data capture and normalization, they can find better ways to differentiate from their peers, compete in the legal marketplace, and fulfill their mission.
To help law firm marketers and business developers take advantage of the report, UniCourt and Baretz+Brunelle are hosting a webinar on October 3rd, 2023 from 2 to 3PM EST to share our findings and provide additional insights.
What We’ll Cover
In this webinar, we’ll provide attendees with:
- A deep understanding of the report’s five key findings
- Insights from experts on how their firms use outside data
- Strategies for more data-driven business development
- An expanded version of The Law Firm Business Development Data Maturity Model
Chief Marketing Officer
Chief Marketing and Business Development Officer
Director of Content
Partner and Co-Head, NewLaw
How to Register
To register for this Zoom webinar on October 3rd, 2023 from 2 to 3PM EST, use the hyperlink below, enter your contact information, and click the “Register” button.
We look forward to seeing you there!