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This case was last updated from Los Angeles County Superior Courts on 08/03/2021 at 19:40:50 (UTC).

ALICE BUTLER, ET AL. VS JUUL LABS, INC., ET AL.

Case Summary

On February 10, 2021, Alice Butler, Madison Rowe, Reece Pearson, Cody Capron, Dylan Romano and others (collectively, “Plaintiffs”), represented by Mark P. Robinson Jr, filed a personal injury lawsuit against Juul Labs, Inc., previously d/b/a as PAX Labs, Inc. and Ploom Inc. (“JLI”) James Monsees, Adam Bowen, Nicholas Pritzker, Hoyoung Huh and others (collectively, “Defendants”) seeking injunctive relief, restitution, and damages for failing to disclose a known defect and affirmatively misrepresenting that JUUL e-cigarettes and pods are safe for their intended use in their advertising leading to physical injuries and and continuing likelihood of medical problems to the Plaintiffs. This case was filed in Los Angeles County Superior Court in the Spring Street Courthouse with Judge Ann I. Jones presiding

 

In their complaint, Plaintiffs alleged that “JLI advertises its e-cigarettes and pods deliberately to attract the minors and young adults, including those who have never ever been regular tobacco smokers. In June of 2015, JLI launched the “vapourised” advertising campaign. Applying the template for praying on teens established by the cigarette industry, the Vapourised campaign used stylish models, bold colours, and highlighted themes of sexual attractiveness, thinness, independence, rebelliousness, and being “cool”. Robert Jackler, Stanford physician who investigated JLI’s launch campaign concluded that JLI’s “launch campaign was patently youth oriented.”

 

Plaintiffs further alleged that “JLI, JLI MANAGEMENT and ALTRIA knowingly agreed, contrived, combined, confederated and conspired among themselves to cause injuries, diseases and/or illnesses by exposing consumers and Plaintiffs to the harmful and dangerous JUUL e-cigarettes and pod products. JLI, JLI MANAGEMENT and ALTRIA knowingly agreed, contrived, confederated and conspired to deprive Plaintiffs of the opportunity of informed free choice as to whether to use the JUUL e-cigarette and pod products or to expose themselves to the dangers associated with them. JLI, JLI MANAGEMENT and ALTRIA committed the above described wrongs by working in concert to maintain and expand the number of nicotine-addicted e-cigarette users to ensure a steady and growing customer base and wilfully misrepresenting and suppressing the truths as to the risks and dangers associated with the use of JUUL e-cigarette and pod products.” 

 

There are twelve causes of action laid down by the Plaintiffs. The first, second, third, seventh, eighth, ninth and tenth causes of action have been laid down against JLI Defendants and Altrea and DOES 1 through 100 for strict product liability - design defect, strict product liability - failure to warn, negligence and/or gross negligence, fraudulent concealment, fraud, violation of the Unfair Competition Law (“UCL”), Bus.& Prof. Code §§ 17200 et seq. and § 17500 respectively. The fourth, fifth and sixth claims were laid down against 

JLI Defendants and DOES 1 through 100 for negligent failure to recall, fraudulent misrepresentation and negligent misrepresentation respectively. The eleventh claim against JLI Defendants is for breach of implied warranty and merchantability and the twelfth claim against JLI Management and Altrea is for aiding and abetting. 

 

In their prayer for relief, the Plaintiffs have requested the court to pass an  order for an injunctive relief and restitution and to award past and future general damages, economic and special damages, loss of earnings and impaired earning capacities, medical expenses,  past and future and punitive and exemplary damages with prejudgment interest in addition to costs of litigation.

 

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Case Details Parties Documents Dockets

 

Case Details

  • Case Number:

    *******5703

  • Filing Date:

    02/10/2021

  • Case Status:

    Pending - Other Pending

  • Case Type:

    Personal Injury - Other Product Liability

  • Court:

    Los Angeles County Superior Courts

  • Courthouse:

    Spring Street Courthouse

  • County, State:

    Los Angeles, California

Judge Details

Presiding Judge

ANN I. JONES

 

Party Details

Plaintiffs

BUTLER ALICE

RUSSO MATTHEW

PEARSON REECE

CAPRON CODY

SENIBALDI MICHAEL

ROWE MADISON

ROMANO DYLAN

ALLAIRE ALEXANDER

MOORE DAMIAN

DRAKE NALIAH

Defendants

JUUL LABS INC.

HUH HOYOUNG

BOWEN ADAM

ALTRIA CLIENT SERVICES LLC

VALANI RIAZ

ALTRIA GROUP INC.

MONSEES JAMES

PRITZKER NICHOLAS

Attorney/Law Firm Details

Plaintiff Attorney

ROBINSON MARK PARKER JR

 

Court Documents

Minute Order - MINUTE ORDER (COURT ORDER)

7/29/2021: Minute Order - MINUTE ORDER (COURT ORDER)

Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON NICHOLAS PRITZKER

7/2/2021: Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON NICHOLAS PRITZKER

Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON PHILIP MORRIS USA, INC.

7/2/2021: Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON PHILIP MORRIS USA, INC.

Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON JUUL LABS, INC.

7/2/2021: Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON JUUL LABS, INC.

Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON ALTRIA CLIENT SERVICES, LLC

7/2/2021: Proof of Personal Service - PROOF OF SERVICE OF SUMMONS ON ALTRIA CLIENT SERVICES, LLC

Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ALTRIA GROUP INC.

7/1/2021: Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ALTRIA GROUP INC.

Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ALTRIA ENTERPRISES LLC

7/1/2021: Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ALTRIA ENTERPRISES LLC

Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ALTRIA CLIENT SERVICES, LLC

7/1/2021: Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ALTRIA CLIENT SERVICES, LLC

Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ADAM BOWEN

7/1/2021: Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON ADAM BOWEN

Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON JAMES MONSEES

7/1/2021: Proof of Service (not Summons and Complaint) - PROOF OF SERVICE OF SUMMONS ON JAMES MONSEES

Minute Order - MINUTE ORDER (COURT ORDER)

6/2/2021: Minute Order - MINUTE ORDER (COURT ORDER)

Notice - NOTICE OF JCCP COORDINATION ORDER AND STAY OF PROCEEDINGS

3/1/2021: Notice - NOTICE OF JCCP COORDINATION ORDER AND STAY OF PROCEEDINGS

Minute Order - MINUTE ORDER (COURT ORDER)

2/26/2021: Minute Order - MINUTE ORDER (COURT ORDER)

Certificate of Mailing for - CERTIFICATE OF MAILING FOR (COURT ORDER RE. COMPLEX DETERMINATION;) OF 02/22/2021

2/22/2021: Certificate of Mailing for - CERTIFICATE OF MAILING FOR (COURT ORDER RE. COMPLEX DETERMINATION;) OF 02/22/2021

Minute Order - MINUTE ORDER (COURT ORDER RE. COMPLEX DETERMINATION;)

2/22/2021: Minute Order - MINUTE ORDER (COURT ORDER RE. COMPLEX DETERMINATION;)

Clerks Certificate of Service By Electronic Service

2/24/2021: Clerks Certificate of Service By Electronic Service

Civil Case Cover Sheet

2/10/2021: Civil Case Cover Sheet

Complaint

2/10/2021: Complaint

23 More Documents Available
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Docket Entries

  • 12/16/2021
  • Hearing12/16/2021 at 1:45 PM in Department 11 at 312 North Spring Street, Los Angeles, CA 90012; Further Status Conference

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  • 07/30/2021
  • DocketClerks Certificate of Service By Electronic Service; Filed by Clerk

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  • 07/29/2021
  • DocketMinute Order ( (Court Order)); Filed by Clerk

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  • 07/02/2021
  • DocketProof of Service of Summons on Huyoung Huh; Filed by Alice Butler (Plaintiff)

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  • 07/02/2021
  • DocketProof of Service of Summons on Altria Enterprises LLC; Filed by Alice Butler (Plaintiff)

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  • 07/02/2021
  • DocketProof of Service of Summons on Nicholas Pritzker; Filed by Alice Butler (Plaintiff)

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  • 07/02/2021
  • DocketProof of Service of summons on Adam Bowen; Filed by Alice Butler (Plaintiff)

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  • 07/02/2021
  • DocketProof of Service of Summons on Altria Client Services, LLC; Filed by Alice Butler (Plaintiff)

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  • 07/02/2021
  • DocketProof of Service of Summons on Philip Morris USA, INC.; Filed by Alice Butler (Plaintiff)

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  • 07/02/2021
  • DocketProof of Service of Summons on James Monsees; Filed by Alice Butler (Plaintiff)

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22 More Docket Entries
  • 02/26/2021
  • DocketMinute Order ( (Court Order)); Filed by Clerk

    Read MoreRead Less
  • 02/26/2021
  • DocketClerks Certificate of Service By Electronic Service; Filed by Clerk

    Read MoreRead Less
  • 02/24/2021
  • DocketMinute Order ( (Court Order)); Filed by Clerk

    Read MoreRead Less
  • 02/24/2021
  • DocketClerks Certificate of Service By Electronic Service; Filed by Clerk

    Read MoreRead Less
  • 02/22/2021
  • Docketat 09:55 AM in Department 11, Ann I. Jones, Presiding; Court Order

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  • 02/22/2021
  • DocketMinute Order ( (Court Order Re. Complex Determination;)); Filed by Clerk

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  • 02/22/2021
  • DocketCertificate of Mailing for ((Court Order Re. Complex Determination;) of 02/22/2021); Filed by Clerk

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  • 02/10/2021
  • DocketSummons (on Complaint); Filed by Clerk

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  • 02/10/2021
  • DocketCivil Case Cover Sheet; Filed by Alice Butler (Plaintiff); Madison Rowe (Plaintiff); Reece Pearson (Plaintiff) et al.

    Read MoreRead Less
  • 02/10/2021
  • DocketComplaint; Filed by Alice Butler (Plaintiff); Madison Rowe (Plaintiff); Reece Pearson (Plaintiff) et al.

    Read MoreRead Less
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