{"id":4940,"date":"2023-10-03T05:11:08","date_gmt":"2023-10-03T13:11:08","guid":{"rendered":"https:\/\/be.unicourt.net:9879\/site-blog\/?p=4940"},"modified":"2023-10-03T05:11:09","modified_gmt":"2023-10-03T13:11:09","slug":"fueling-firm-growth","status":"publish","type":"post","link":"https:\/\/unicourt.com\/blog\/fueling-firm-growth\/","title":{"rendered":"Am Law Interviews from UniCourt&#8217;s Virtual Lunch Series with Ari Kaplan"},"content":{"rendered":"\n<p>Data has been widely talked about as the \u201coil\u201d fueling continued growth in the digital age, and with the most recent wave of AI taking an even greater foothold across the business of law, data has become an even more important propellant for driving forward growth in the legal industry.&nbsp;<\/p>\n\n\n\n<p>To highlight how leading Am Law firms are using data for business development and marketing to power their own growth in a crowded legal field, UniCourt sponsored Ari Kaplan\u2019s August 2023 Virtual Lunch with a series on Fueling Firm Growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Am Law Interviews with Marketing &amp; Business Development Leaders<\/h2>\n\n\n\n<p>Throughout the month of August, Ari Kaplan conducted five excellent interviews with chief marketing officers (CMOs), chief marketing and business development officers (CMBDOs), and other senior leaders at Am Law firms to uncover how they were leveraging data within their firms to win business from current and prospective clients and drive revenue growth.&nbsp;<\/p>\n\n\n\n<p>Fortunately, for those who weren\u2019t able to attend these sessions live, we recorded the full-length interviews and have hosted them here on our blog as well as on <a href=\"https:\/\/www.youtube.com\/@UniCourtInc\/featured\" target=\"_blank\" rel=\"noreferrer noopener\">UniCourt\u2019s YouTube Channel<\/a>, so you don\u2019t miss out on any of the fabulous insights from the guests during our series on Fueling Firm Growth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interview with Amy Shepherd, Chief Marketing &amp; Business Development Officer at Ballard Spahr LLP<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ari Kaplan Interviews Amy Shepherd of Ballard Spahr\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Eq3gceSA3pg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Interview with Iris J. Jones, Chief Marketing &amp; Client Development Officer at Akerman LLP<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ari Kaplan Interviews Iris Jones of Akerman\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7ehWHD7VXA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rebecca Wissler, Director of Business Development at Bryan Cave Leighton Paisner LLP<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ari Kaplan Interviews Rebecca Wissler of Bryan Cave Leighton Paisner\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lKO6MzJNh8k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Jay Abrenica, Director of Business Development and Marketing at Sidley Austin LLP<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ari Kaplan Interviews Jay Abrenica of Sidley Austin\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XoTns6k1kXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Adam Severson, Chief Marketing &amp; Business Development Officer at Baker, Donelson, Bearman, Caldwell &amp; Berkowitz, PC<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ari Kaplan Interviews Adam Severson of Baker Donelson\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RPXuzIGC__4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Industry Insights from Am Law CMOs<\/h2>\n\n\n\n<p>Want to learn more about how law firms who are ahead of the curve are leveraging data to win more business from their clients and prospects?<\/p>\n\n\n\n<p>Download the industry report UniCourt partnered with Baretz+Brunelle to produce: <em>Marching Toward Data-Driven Business Development: Industry Insights from Am Law CMOs<\/em>.&nbsp;<\/p>\n\n\n\n<p>This report features insightful perspectives from 17 CMOs, CMBDOs, and other members of the C-Suite responsible for business development at leading firms, including Adam Severson, Amy Shepherd, and Iris Jones, on how their firms are leveraging data to proactively win new business and fuel firm growth.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/unicourt.com\/lp\/cmoreport\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear from Am Law chief marketing and business development officers and other senior law firm leaders on how their firms are using data to fuel firm growth. <\/p>\n","protected":false},"author":12,"featured_media":4941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Am Law Interviews from UniCourt&#039;s Virtual Lunch Series with Ari Kaplan &#8211; 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