There are many proven benefits of a strong online presence for law firms, including:<\/p>\n\n\n\n
\u25cf More conversions (i.e., inquiries, cases)<\/p>\n\n\n\n
\u25cf Higher visibility<\/p>\n\n\n\n
\u25cf Lower cost per case<\/p>\n\n\n\n
\u25cf Better organic traffic<\/p>\n\n\n\n
Here are 7 things you need to focus on in your legal marketing plan.<\/p>\n\n\n\n
1. Create a Professional Website<\/h3>\n\n\n\n
First things first\u2014you need a website. This is the base of your operations and the foundation of your online presence and legal marketing strategy. A robust website includes everything potential clients need to know.<\/p>\n\n\n\n Here are some features of a high-quality website:<\/strong><\/p>\n\n\n\n \u25cf Easy to navigate with clear sections, simple text, and user-friendly navigation.<\/p>\n\n\n\n \u25cf Detailed information is presented in a way that\u2019s easy to read.<\/p>\n\n\n\n \u25cf SEO-optimized content.<\/p>\n\n\n\n \u25cf Visually appealing.<\/p>\n\n\n\n \u25cf Engaging videos, blog posts, or other content that is appealing to your audience.<\/p>\n\n\n\n \u25cf Clear contact information for people who want to get in touch with you.<\/p>\n\n\n\n For some inspiration, you can check out some of the best law firm websites<\/a>. Developing an excellent website requires an investment\u2014don\u2019t skimp on this part of legal marketing. If you do, you may get left behind, as more firms are investing in their websites<\/a> in recent years. <\/p>\n\n\n\n Another way to optimize your online presence is to include content creation as part of your legal marketing strategy.<\/p>\n\n\n\n Content creation includes things like:<\/p>\n\n\n\n \u25cf Photo and video content<\/p>\n\n\n\n \u25cf Written content like blogs or articles<\/p>\n\n\n\n \u25cf Social media content<\/p>\n\n\n\n \u25cf Whitepapers or reports<\/p>\n\n\n\n \u25cf Webinars or training<\/p>\n\n\n\n By creating content about your law firm and its services, you boost your online presence. It helps people find your firm more easily while providing valuable content to potential clients.<\/p>\n\n\n\n If you want more clients, you need to be visible online. The best way to increase brand visibility locally is through local SEO. <\/p>\n\n\n\n A robust law firm SEO strategy<\/a> helps your business rank high on search engines like Google. When potential clients search for keywords like, \u201claw firms near me\u201d or \u201cbest law firm in [city],\u201d you\u2019ll want your business to show up.<\/p>\n\n\n\n While most SEO efforts are focused on Google (as it has the largest market share), it\u2019s also important to optimize your content for other search engines like Reddit, YouTube, Quora, Bing, and many others.<\/p>\n\n\n\n Why is prioritizing Local SEO the right move? Finding areas near your firm reduces competition, doing local SEO also uses Google\u2019s algorithm to your advantage, because it takes search proximity into account when delivering its results.This improves a law firm’s chances of appearing on local (\u201cnear me\u201d) searches done by potential clients.\u00a0\u00a0\u00a0<\/p>\n\n\n\n A strong Google Business Profile<\/a>, GBP, is key to your legal marketing strategy. This is what pops up on Google when people search for law firms in their area. Strong SEO helps your profile rank higher and become visible.<\/p>\n\n\n\n Reasons to focus on your GBP account include:<\/strong><\/p>\n\n\n\n \u25cf Boosts general online visibility<\/p>\n\n\n\n \u25cf Makes your firm appear in Google Maps<\/p>\n\n\n\n \u25cf Helps you build a positive reputation with customer reviews<\/p>\n\n\n\n \u25cf Gives you data-driven insights about how people find you online<\/p>\n\n\n\n \u25cf Supports communication with potential clients<\/p>\n\n\n\n Social media platforms like YouTube, Facebook, Twitter, Instagram, LinkedIn, and TikTok can all be part of an effective legal marketing strategy.<\/p>\n\n\n\n While some people may not associate law firms with these types of platforms, they\u2019re the perfect place to find potential clients. Why? Because that\u2019s where people spend time online! Your clients are on social media, so you should be, too.<\/em><\/p>\n\n\n\n You can check out our guide to taking advantage of the legal TikTok market<\/a> to get started or review our social media guide for law firms<\/a>.<\/p>\n\n\n\n Another online spot you want to be found is in legal directories and online citations. These are compilations of law firms organized by location, type of law practice, or other factors.<\/p>\n\n\n\n Some common legal directories include:<\/p>\n\n\n\n \u25cf NOLO<\/a><\/p>\n\n\n\n \u25cf Lawyers.com<\/a><\/p>\n\n\n\n \u25cf LegalZoom<\/a><\/p>\n\n\n\n \u25cf Justia<\/a><\/p>\n\n\n\n Directories and citations may also be attached to law schools or legal professional societies. In short, they\u2019re the<\/em> place to go to find a lawyer.<\/p>\n\n\n\n You should optimize your online presence by ensuring you are listed on any relevant online directory or citation. Make it part of your legal marketing strategy to regularly update and review the content for accuracy so that clients can find you easily.<\/p>\n\n\n\n SEO focuses on long-term sales activation and is a highly effective way to boost your company\u2019s visibility, but sometimes you need just a little bit more.<\/p>\n\n\n\n To boost your short-term sales activation, you\u2019ll want to focus on an Agile Advertising strategy<\/a> in which an agency reallocates your digital advertising dollars where data suggest they will be best spent. For example, through different paid advertising options like Google Ads or LSAs, you can give your firm that immediate boost.<\/p>\n\n\n\n Many firms are diversifying their marketing efforts with both SEO and <\/em>Agile digital advertising and finding more <\/em>success.<\/p>\n\n\n\n Read the Case of a Firm Here<\/strong><\/a><\/p>\n\n\n\n These seven areas are fundamental to a successful legal marketing strategy. Though we\u2019re just scratching the surface here, each one should be carefully considered and included in your legal marketing plan.<\/p>\n\n\n\n As a Content Manager in Consultwebs<\/a>\u2019 Marketing Department, Alessandra Torres<\/a> is responsible for producing engaging and clear text across all channels. She graduated from Hogeschool Utrecht with a bachelor\u2019s degree in Communications and Media. She has worked as a marketing intern as well as a marketing consultant, and a content creator. When it comes to why Consultwebs is the best, she says, \u201cConsultwebs knows the digital marketing game. Moreover, the team is driven, passionate, and forward-thinking.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Alessandra Torres, Content Manager at Consultwebs, discusses fundamental building blocks for law firms developing a successful legal marketing strategy.<\/p>\n","protected":false},"author":28,"featured_media":4604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"yoast_head":"\n![\"\"\/](\"https:\/\/lh6.googleusercontent.com\/QzMHr-Be1o1G33BXqOx9r91XkbuO7LpsyFcntnH3RlYMjL4Sx_YA1fK6nPdo7b3uXiVjphR89ZAhZbeBBYUaYOCbGY8O6KLoTSctZe6zJOKIwgVItsKiYEgBkv7loXiwkPac9YEOWbYoh6b5IASp_Q\")
2. Engaging in Regular Content Creation<\/h3>\n\n\n\n
3. Prioritizing Local SEO<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh6.googleusercontent.com\/OqnA7fbHK-s3mvuZeDH9w626vK7qkWeRcOvd0lFChBAOYPvDt8Cc7d-3RjfuZChmUqyXx-_vgpG7sN5AkTIBryxXiyPi5lSe1W4Fr4U4er6B3gVL4RqBR4XDVu8d11czlCci7uboT2cUSJ5HP7hQ3g\")
4. Optimizing Your Google Business Profile<\/h3>\n\n\n\n
5. Managing Your Social Media Accounts<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh6.googleusercontent.com\/LUIJsS0xxFGS9VL9UJDhnzvWcNmHoOyg7G4nmzZpdZr4ZbwoFw5d1rnHDqcAifheWJtgCZCouRJNCxMhteb9PEHPmfxl33EkWqGO5yAg3ESYEVwZ19Ls_BMdW2392jRzIhUeIcB54qlP8bfykYc97g\")
6. Using Directories and Online Citations<\/h3>\n\n\n\n
7. Trying Paid Marketing Strategies<\/h3>\n\n\n\n
Takeaway<\/h2>\n\n\n\n
Guest Author Bio<\/h3>\n\n\n\n