Effective legal marketing for law firms requires a data-centric approach to expand existing opportunities, uncover and capture new revenue streams, and prove overall marketing ROI. <\/p>\n\n\n\n
UniCourt\u2019s Legal Data as a Service (LDaaS) is a core component of many law firms\u2019 efforts to boost their business development<\/a>, improve their legal recruiting<\/a>, and strategically position<\/a> for future success. By leveraging legal data, law firms can more easily unlock the intelligence they need to move toward a data-centric approach to legal marketing. <\/p>\n\n\n\n We\u2019re thrilled to share that UniCourt\u2019s Director of Content, Jeff Cox<\/a>, is presenting at the LMA Southeast Region Raleigh Group\u2019s Do It Yourself Marketing Conference on September 22 at TowneBank in Raleigh, NC. <\/p>\n\n\n\n For a sneak peak of our presentation on \u201cEnhancing Legal Marketing with Better Data\u201d (without any real spoilers), Jeff\u2019s talk will focus on the importance of leveraging data for better storytelling and guide attendees through the process of building their law firm\u2019s story with data. <\/p>\n\n\n\n You can learn more about the conference and sign up by following this link to LMA\u2019s website.\u00a0\u00a0<\/p>\n\n\n\n The LMA Southeast Region Raleigh Group has put together an impressive lineup of speakers for this year\u2019s DIY Marketing Conference. The speakers range from legal experts on the ethical questions connected to legal marketing to computer programmers turned digital marketing gurus, communications experts, business development advisors for law firms, and large scale professional liability insurers. <\/p>\n\n\n\n Here is the full list of featured presenters:<\/p>\n\n\n\n Deanna Brocker<\/a> of Brocker Law Firm<\/p>\n\n\n\n Deanna Brocker is an owner of The Brocker Law Firm, and she concentrates exclusively in professional disciplinary defense and ethics counseling. Deanna provides ethics advice and compliance counseling; drafts employment, fee, and other agreements; reviews attorney advertisements and websites; and assists attorneys in preparing responses to State Bar Grievances.<\/p>\n\n\n\n Jill Huse<\/a> of Society54<\/p>\n\n\n\n Society 54 Co-Founder Jill Huse is renowned as a trusted professional services advisor. Jill, a certified Worldwide Association of Business Coaches Coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients.<\/p>\n\n\n\n Jennifer Griffin Scotton of Brooks Pierce<\/p>\n\n\n\n Jennifer is an award-winning professional services marketer and has served as a strategic marketing and business development advisor for law firms in the Southeast for 15 years. In her position, Jennifer focuses on elevating brand visibility through integrated marketing activities such as public relations, external communications, digital and content marketing, advertising and business development.<\/p>\n\n\n\n Caroline Barnhill<\/a> of Oak & State Communication<\/p>\n\n\n\n Caroline Barnhill, owner of Oak & State Communications, is a communications expert with nearly 20 years of experience in writing, editing, media relations, media training, thought leadership development and more. Caroline has worked with a variety of clients developing web copy, launching social media and thought leadership programs, managing media relations, producing internal communication documents, writing speeches and more. <\/p>\n\n\n\n Julie Beavers<\/a> of Lawyers Mutual<\/p>\n\n\n\n Throughout her career, Julie has kept her finger on the pulse of the evolving legal profession. Julie is a frequent speaker and collaborator with legal organizations and law schools in North Carolina, providing guidance on law practice management, ethics and professional development.<\/p>\n\n\n\n Haley Gray<\/a> of In2itive Biz Solutions<\/p>\n\n\n\n Founder of In2itive Biz Solutions, Haley Gray is a former computer programmer with over 25 years of experience turned digital marketing guru. Combined with an MBA in Entrepreneurship and Innovation, Haley provides unique and novel solutions to fit her client\u2019s needs.<\/p>\n\n\n\n Shannon Lanier of Poston Communications<\/p>\n\n\n\n Shannon is an experienced professional with a broad marketing and communications background. Shannon is responsible for managing client accounts and working with internal teams to provide innovative communications solutions. Shannon supports Poston Communication\u2019s own business development initiatives and marketing efforts.<\/p>\n\n\n\n We also want to give a shout out to the media sponsor for the DIY Marketing Conference, Attorney at Law Magazine, who has highlighted UniCourt as one of America\u2019s Top 5 Legal Data Providers<\/a> and designated UniCourt as Attorney at Law Magazine\u2019s Recommended Legal Data Provider Company<\/a>.<\/p>\n\n\n\n Plan on attending the LMA DIY Marketing Conference and want to connect with us? <\/p>\n\n\n\nFeatured Presenters at the LMA DIY Marketing Conference<\/h2>\n\n\n\n
Ethics of Legal Marketing: Changes to the Advertising Rules (Pending 1 Hour Ethics NC CLE Credit)<\/h3>\n\n\n\n
Avoiding Analysis Paralysis: Five Steps to a Marketing Plan that Delivers Value<\/h3>\n\n\n\n
Avoiding Analysis Paralysis: Five Steps to a Marketing Plan that Delivers Value<\/h3>\n\n\n\n
Blog Basics: The Case for Thought Leadership Blogging<\/h3>\n\n\n\n
Networking with Purpose and Intent for Solos and Small Firms<\/h3>\n\n\n\n
Google My Business: Your Magic Marketing Tool<\/h3>\n\n\n\n
Building Blocks of a Successful Communications Campaign<\/h3>\n\n\n\n
Connect with Us at the Conference<\/h2>\n\n\n\n